Google Analytics Training - Google analytics courses

Training course: Google Analytics

Level:

You have a website for your business and you are very comfortable browsing the web. Not suitable for internet newbies.

Aims:

This course will explain how search engines work and what specific actions need to be taken to appear high up in organic search results.

Objectives:

This course will provide you with an action plan for getting your website to appear on the first page of Google search results.

Duration:

4 hours

Course material:

You will receive:

Very detailed course notes (80 slides)
A link to a free marketing toolbox on our website containing links to all the tools / tips provided in the course.

Topics:

How Google Analytics Works - high level overview
Key Google Analytics Reports
Using the Results
- Understanding Goals & Funnel Paths
- Using Filters & Profiles
- Other Useful Data (web design parameters, geo location, etc.)
Report Manipulation
Track All Your Campaign

What you will leave with

Following the course you will:

Have a very clear understanding of hot to use Google analytics in order to dramatically increase the measurement of your internet marketing activity.