Training course: Conversion Optimisation – how to increase web sales
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Level:
You have a website for your business and you are very comfortable browsing the web. Not suitable for internet newbies.
Aims:
This course will explain how search engines work and what specific actions need to be taken to appear high up in organic search results.
Objectives:
This course will provide you with an action plan for getting your website to appear on the first page of Google search results.
Duration:
4 hours
Course material:
You will receive:
- Very detailed course notes (80 slides)
- A link to a free marketing toolbox on our website containing links to all the tools / tips provided in the course.
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Topics:
- Case studies of best practice social media marketing – how the best companies do it.
- How to maximise your Facebook business page through custom pages and 3rd party applications.
- How to attract more Facebook followers.
- How to set up a Twitter account.
- The basics of Twitter – how it works.
- How to grow your followers.
- How to use basic 3rd party applications.
- How to communicate with followers.
- How to sell using these social media tools.
What you will leave with
Following the course you will:
- Have a very clear understanding of the tactics you can employ to increase your conversion rate.
- Have an action plan for increasing your conversion rate.
- Be able to brief your web designer on the actions that require some html knowledge.
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